Motivated or Manipulated? by Kira Lussier

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Read Kira Lussier’s guest blog “Motivated or Manipulated? Ernest Dichter and David McClelland at Work” published on the website Hidden Persuaders.  The essay  discusses a recent New York Times article on Amazon employees, placing its critique within the history of how motivational psychology has been used in the workplace.  Kira’s dissertation traces the twentieth century history of workplace testing and managing of psychological capacities, such as motivation, intuition, and sociability.